Branding Configuration
What is Branding Configuration?
Branding Configuration is how you customize the platform's appearance to match your company's brand identity. It's like decorating your office space - you add your logo, colors, and style to make the platform feel like home for your employees.
Why Does It Matter?
Custom branding is important because it:
- Creates familiarity - Employees feel comfortable using a platform that looks like your company
- Builds trust - Users recognize they're in the right place with familiar branding
- Reinforces company culture - Consistent branding supports your organizational identity
- Improves adoption - People are more likely to use something that feels "theirs"
- Maintains professionalism - A branded experience looks polished and professional
Real-World Example
TechInnovatie B.V. customizes their platform:
- Logo: TechInnovatie company logo appears in the header
- Assistant Name: "TechCoach" instead of generic "Assistant"
- Colors: Corporate blue (#2563eb) and orange (#f97316)
- Theme: "Material" theme for a modern, tech-forward look
- Avatar: Custom TechInnovatie coaching bot avatar
- Links: Links to TechInnovatie's privacy policy and terms of service
When employees log in, they see "Welcome to TechCoach" with familiar TechInnovatie colors and branding.
What You Can Customize
🎨 Visual Elements
| Element | What It Does | Example |
|---|---|---|
| Logo | Your company logo displayed throughout | Company logo in the header |
| Avatar URL | Custom image for your AI assistant | Friendly coach character |
| Primary Color | Main color used for buttons, highlights | Corporate blue #2563eb |
| Secondary Color | Accent color for variety | Complementary green #16a34a |
| Theme | Overall visual style | "Material", "Bootstrap", "Fluent" |
🤖 AI Assistant Branding
| Setting | What It Does | Example |
|---|---|---|
| Assistant Name | What users call your AI coach | "WellnessBot", "CareerGuide", "TeamCoach" |
| Personality | How the assistant presents itself | Professional, friendly, supportive |
🔗 Legal & Policy Links
| Link Type | Purpose | Example |
|---|---|---|
| Privacy URL | Links to your privacy policy | /privacy-policy |
| Terms & Conditions | Links to your terms of service | /terms-of-service |
⚙️ Advanced Styling
| Feature | What It Allows | Example Use |
|---|---|---|
| CSS Variables | Custom styling beyond basic colors | Font changes, spacing, special effects |
Common Branding Scenarios
Professional Services Firm
- Colors: Navy blue and gold for trust and prestige
- Assistant: "ExecutiveCoach" for leadership development
- Theme: Clean, minimalist design
- Logo: Firm's professional logo
Tech Startup
- Colors: Bright, energetic colors (orange, purple)
- Assistant: "InnovatBot" for creativity and growth
- Theme: Modern, cutting-edge design
- Logo: Dynamic startup logo
German Healthcare Organization
- Colors: Calming blues and greens
- Assistant: "GesundheitsCoach" for health and wellness
- Theme: Clean, trustworthy design
- Logo: Medical organization logo
Setting Up Your Branding
What You'll Need
- ✅ Company logo (preferably PNG with transparent background)
- ✅ Brand colors (hex codes like #2563eb)
- ✅ Assistant name that fits your culture
- ✅ Links to your privacy policy and terms
- ✅ Avatar image for your AI assistant (optional)
Best Practices
- Keep it simple - Don't overwhelm with too many colors
- Stay consistent - Use the same colors you use elsewhere
- Test readability - Make sure text is easy to read on your colors
- Consider accessibility - Ensure good contrast for all users
- Match your culture - Professional, casual, creative - whatever fits
What Users Experience
When your branding is configured, employees see:
- Your logo in the platform header
- Your colors throughout the interface
- Your assistant name in conversations
- Your avatar representing the AI coach
- Consistent styling that matches your company
- Proper links to your policies and terms
Common Questions
Who can change our branding?
Usually your marketing team provides the assets, and your platform administrator applies them.
How long does branding take to appear?
Changes typically appear immediately for new sessions, though users might need to refresh their browser.
Can we change branding later?
Yes! You can update your branding anytime - for rebrands, seasonal changes, or improvements.
Does branding affect functionality?
No - branding only changes appearance. All features and capabilities remain the same.
What if we don't set up branding?
The platform will use default branding, which works fine but won't feel personalized to your organization.
Next: Learn about Billing & Subscriptions - how payment and subscription management works for your organization.